This is where I became inspired. The Shamrock Shake is so elusive each year. It’s one of the most popular hashtags on Twitter right now. There is even a website dedicated to where you can find Shamrock Shakes in the month of March (the very aptly named www.shamrockshake.com).
So McDonald’s, why not create a location based smartphone app next year where people can check into their McDonald’s, update users of the app where the Shamrock Shakes are, and then stream to their social networks? You can have a map that showcases the closest locations as to where Shamrock Shakes are and have people share their thoughts on this magical drink. You can even use it to provide fun and useful Shamrock Shake facts, like where Shamrock Shakes are most popular (helpful for those markets where franchises chronically under order).
I think this would be a good way to “shake” things up!